Terre Haute is the 10th largest city in Indiana. Located in Vigo County, home to four higher education institutions, most notable Indiana State University (12,500 students). Major employers in Terre Haute include Union Hospital, Indiana State University, ADVICS, Bemis and First Financial Bank.

Riverside Plaza, the Burlington anchored center, is located directly south of I-70 in the Terre Haute regional trade area, which is the largest retail market in west central Indiana and serves over a half-million residents. Anchoring the trade area is Honey Creek mall, which is directly adjacent to Riverside Plaza. Riverside Plaza located less than 3 miles south of the city's downtown along South U.S. Hwy 150/41 boasts 34,000 vehicles per day!